● 招聘公司:育碧(Ubisoft)
● 公司简介:育碧娱乐软件公司(Ubisoft Entertainment)是一家跨国的游戏制作、发行和代销商。作为多媒体工业的佼佼者,其广泛的业务稳步扩展,在和各老牌游戏公司合作的基础上,也在不断推出独特的产品,加强自己在国际市场上的影响力。
● 招聘职位: 客户行程经理 ● 职位性质:全职 ● 申请链接: 点击申请 ● 主要工作内容:
- 为客户提供一体化的服务,优化转换、满意度和保留度
- 详细的UPLAY+目标策略,定义受众群,并通过时间和激活监控他们的发展
- 与跨职能团队紧密合作,在玩家生命周期的各个渠道(包括电子商务、CRM、Uplay和IT团队)影响客户旅程最佳实践的策略
- 与玩家体验团队合作,优化UPLAY+整合全球消费者体验和整体消费者满意度
- 执行A/B测试来选择和证明最佳体验
- Define, map and implement integrated customer journeys to optimize conversion, satisfaction and retention
- Elaborate UPLAY+ targeting strategy, defining audience clusters & monitor their evolution through time & activations
- Work closely with cross functional teams to influence the strategy towards customer journey best practices across all channels, throughout our player’s lifecycle (including e-commerce, CRM, Uplay and IT teams)
- Collaborate with the Player experience team to optimize the UPLAY+ integration in the global consumer experience and the overall consumer satisfaction
- Perform A/B tests to select and justify the optimal experience
- 5年以上制定生命周期战略的相关专业经验,在相关职能方面有实际经验;
- 具备建立跨职能伙伴关系和激发协作的能力;
- 有项目管理相关工作经验和卓越的组织能力;
- 具有以商业为导向的战略和创新思维;
- 在电子商务或订阅环境要求下,通过客户营销努力实现可衡量的结果;
- 掌握MS OfficeExcel和powerpoint)和了解web分析平台(谷歌或Adobe);
- 有游戏产业和PC游戏的知识将被优先考虑。
- 5+ years of relevant professional experience creating lifecycle strategies and hands on experience in developing loyalty, CRM and/or lifecycle management or related function (required)
- Proven ability to build cross-functional partnership and inspire collaboration
- Project Management work related experience and exceptional organizational skills. (required)
- Strategic and innovative thinker with a business-oriented mindset
- Proven track record for driving measurable results through customer marketing efforts ideally in an e-commerce and/or subscription environment (required)
- Experience with MS Office (Excel and Power point) and knowledge of web analytics platform (Google analytics or Adobe analytics)
- Knowledge of the gaming industry and of the PC gaming will be prioritized
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