● 招聘公司:育碧娱乐软件公司(Ubisoft Entertainment)
● 公司简介:育碧娱乐软件公司(Ubisoft Entertainment)是一家跨国的游戏制作、发行和代销商。作为多媒体工业的佼佼者,其广泛的业务稳步扩展,在和各老牌游戏公司合作的基础上,也在不断推出独特的产品,加强自己在国际市场上的影响力。
● 招聘职位:消费者 经理 ● 职位性质:Full Time ● 职位薪资:$70,000+ ● 申请链接: https://jobs.smartrecruiters.com/Ubisoft2/743999703047427-manager-consumer-insights?codes=1-INDEED ● 主要工作内容:
- 提供指导,以创建和监控定性和定量分析;
- 通过各种手段,满足蒙特利尔、魁北克和安大略制片厂的需求;
- 与内部合作伙伴保持积极的沟通;
- 注意全球新趋势、新发展以及视频游戏和娱乐行业的微弱信号;
- 通过业务因素推动深入的视频游戏市场的趋势分析;
- 掌握、开发和维护当前的市场评估工具;
- 定期前往多伦多和魁北克的工作室,与管理团队会面;
- 与巴黎总部和其他工作室的其他团队成员保持沟通,分享并建立交互项目;
- 确保以消费者为中心的指标和市场的实施和跟进。
- Provide vision and strategic guidance to create and monitor qualitative and quantitative analyses
- and benchmarks that meet the needs of the studios in Montréal, Québec and Ontario through various means, including collaborations with the studios in Paris and around the world
- Maintain a positive expert attitude with internal partners by clearly communicating your strategic
- Stay on the alert for emerging global trends and developments and weak signals in the video game and entertainment industries to drive teams
- Contribute to in-depth video game market and trend analyses focused on factors from business
- performances to the evolution of gamer behaviours and new business models for games
- Be an integral part of the CMK by applying best practices within the team and actively contributing to the development of new research methods and tools
- Travel on a regular basis (at least three times/year) to our studios in Toronto and Québec to meet with management team (partners), manage projects, give presentations and be the voice and messenger of the CMK
- Ensure the implementation and follow up of consumer-focused indicators and the market through reporting tables/dashboards
- 市场营销或社会科学学士学位或同等学历,硕士优先;
- 7-10年代理市场调研(定性和定量)经验;
- 深入了解电子游戏文化和玩家社区动态;
- 你富有创造力,积极主动,专注于客户体验;
- 掌握英法双语的优势;
- 具有丰富的办公技能知识,特别是Excel和PowerPoint;
- 了解定性和定量营销研究技术。
- Bachelor’s in marketing or social science or equivalent
- 7 to 10 years’ experience in marketing research (qualitative and quantitative) gained in an agency
- Solid understanding of video game culture and player community dynamics and open to the competitive/e-sports industries
- Passion, curiosity, versatility and ability to set priorities, manage concurrent projects and obtain results
- Bilingualism (French, English) an asset
- Extensive knowledge of Office and especially Excel (macro and automation) and PowerPoint (presentations)
- Extensive knowledge of qualitative and quantitative marketing research techniques.
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